If you’re somewhat into digital marketing, or you run your own online business, you must have come across the term Lead Scoring. But what does this do, how can it help you and is there a way to make the best out of it?
VELLIS NEWS
27 Mar 2025
By Vellis Team
Vellis Team
Automate your expense tracking with our advanced tools. Categorize your expenditures
Related Articles
Vellis News
14 April 2025
The sprucing worldwide business keeps evolving, hence, the need for a multi-currency account is an inevitable aspect of every financial sphere. This is an utterly practical account of a variety of things.
Vellis News
1 April 2025
With the ongoing technological developments and futuristic approaches to various advancements, the rise of cyber theft and online security breaches has unfortunately become a common factor. Due to the fact that numerous businesses and stores have shifted their payment systems online and through various practical payment methods, it’s no wonder that many fraudulent activities have become apparent in such digital escorts.
Vellis News
31 March 2025
Developing a high-risk business on a global scale presents unique hurdles. A critical consideration that could tremendously influence your global expansion strategies is the competency of high-risk payment processors.
Imagine spending 30% less on your acquisition campaigns while increasing your revenue by 30%? The reason is that most marketers expect all leads to behave in the same manner. Sales expect to follow the same funnel and procedure for all their leads. Nowadays, that will not fly. Leads require a different approach when closing – some are ready to buy, and others are not. This is what lead scoring is all about, discovering which of your leads are ready to buy.
At its core, this is a concept designed to help you rank prospects against a scale which shows the actual value offered by each lead. There will be a score, and that score indicates which leads will get a specific function. The highest scoring leads will be suitable for sales; others can be appropriate for nurturing.
The best Lead scoring models are focused specifically on including implicit as well as explicit information. The implicit scores come from monitoring the behaviour of that prospect. Things like clicks, emails opened, whitepaper downloads and website visits will help you figure out the implicit score.
On the other hand, the explicit scores tend to showcase the info that is shared by the prospect. This is a more direct approach, and it focuses on things like geographic location, job title, industry and company type.
Recently, a new type of score named the social score was also included in the mix, and this one shows the lead relevancy on social media. Basically, this will study the activity that prospect has on social media, and it will help figure out the best score on that.
With Lead scoring, a company can easily customize the experience of any prospect. This is modified based on the stage that particular prospect is at and it can quickly boost the lead readiness quality.
There are many benefits you can get from Lead scoring; maybe the most obvious is that you get a boost in revenue. This will help you a lot if you want to grow your business. Plus, you get to prepare your customers for the road ahead in a more efficient manner, and that can also bring in a multitude of benefits all the time.
Moreover, this will help you align your sales and marketing functions. This means you get to establish a language suitable for both sales and marketing. In the end, this will bring you a sound return on investment and the quality will be second to none all the time.
The marketing efficiency is also increased via Lead scoring since you get to figure out what types of leads matter the most for your business. Nurture them, and you will have no problem racking up the best profitability for your company in the long term.
Avoid rushing and results can be very well worth it all the time. Setting up an efficient lead scoring mechanism for your business is time-consuming and requires several cycles of adjustments to your formula, be patient!
Ready to transform your financial management?
Sign up with Vellis today and unlock the full potential of your finances.
Related Articles
Vellis News
25 March 2025
Payment security protects transactions from fraud, identity theft, and data breaches. Understanding what is payment security helps businesses keep transactions safe and maintain customer trust.
Vellis News
1 April 2025
Numerous banking translations, whether online or in person, cannot be conducted without having a specific account. Many people may not be acquainted with this financial notion, but there is a clear distinction between a merchant account and a business bank account. A merchant account is a type of a bank account but rather acts as an intermediary between the customer’s payment and the business’s bank account. On the other hand, a business bank account is a traditional bank account mainly used for conducting a company’s finances. It’s of utmost importance to understand both for managing business finances, conducting payment processing, handling payrolls, and many others.
Vellis News
31 March 2025
In today’s digital landscape, seamless and secure transactions are critical for any online business. e-Commerce payment solutions provide the tools necessary to accept various payment methods, ensuring a smooth checkout experience for customers. From credit cards and digital wallets to bank transfers and even cryptocurrency, these solutions cater to diverse consumer preferences while enhancing security and efficiency.
We use cookies to improve your experience and ensure our website functions properly. You can manage your preferences below. For more information, please refer to our Privacy Policy.
© 2025 Vellis Inc.
Vellis Inc. is authorized as a Money Services Business by FINTRAC (Financial Transactions and Reports Analysis Centre of Canada) number M24204235. Vellis Inc. is a company registered in Canada, number 1000610768, headquartered at 30 Eglinton Avenue West, Mississauga, Ontario L5R3E7, Canada.